- Reputation “As a general rule, a reputation is built on manner as much as on achievement” (Joseph Conrad)
- Professionalism “It is all in the way of professional experience” (Sherlock Holmes)
- Open-mindedness “A mind is like a parachute. It doesn't work if it is not open“ (Frank Zappa)
- Innovation “If you always do what you always did, you will always get what you always got” (Albert Einstein)
- Honesty “Honesty is the best policy” (William Shakespeare)
